Commercial Bank of Dubai Sponsors The CBD Run on The Palm
Commercial Bank of Dubai (CBD), one of the leading banks in the UAE, has renewed its agreement with RaceME for the second consecutive year, to be the Title sponsor of The CBD Run on The Palm. This sponsorship comes as part of CBD’s strategy to promote and reinforce a healthy and active lifestyle.
The agreement was signed by Dr. Bernd van Linder, Chief Executive Officer, Commercial Bank of Dubai and Christian Berglehner, Founding Partner and Co-Owner of RaceME.
Scheduled to be held on 22 November 2019, this edition’s CBD Run will be the first half marathon to be held on the world famous Palm Jumeirah and one of the first races in the upcoming running season. The scenic route will allow runners to enjoy some of Dubai’s iconic landmarks like Burj Al Arab, Jumeirah Beach Hotel and the Dubai Ferris Wheel, Ain Dubai.
Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai, said, “We are thrilled to partner with RaceME to sponsor the CBD Run on The Palm for the second consecutive year. Not only does the event raise the profile of the UAE, but it also contributes significantly to elevating the sports sector in the UAE. It embodies the vision of the Dubai Sports Council along with the Government to develop and promote health and sports in the UAE. CBD’s sponsorship of the Run on the Palm aligns well with the Bank’s corporate social responsibility objectives and our ongoing commitment to promote living healthier and happier lives.”
Christian Berglehner, Founding Partner and Co-Owner of RaceME, said, “The CBD Run on The Palm has doubled in size since the inaugural edition and this growth will continue with the support of CBD and our partnerships with master developer Nakheel and the Dubai Sports Council. We believe The Palm Jumeirah provides one of the world’s most iconic run routes, so we expect this event to fill up fast. With distances to suit everyone from 1k right up to 21.1k, registration is already open so we could encourage people to enter as soon as possible to avoid disappointment.”
The CBD Run on The Palm is a family fun run targeting all ages, with 3 categories for adults; 21.1k, 10k and 5k and 2 categories for kids; 3k and 1k. To help participants prepare for the run RaceME have a selection of training programs on their website, which can be access through the event page: www.raceme.ae/palm
Last year’s CBD Run attracted more than 1,000 entries and this year’s race is expected to attract a much higher number with several corporate team entries as well.