CBD NOW Reveals its Brand Identity

DUBAI, 12 Dec, 2016: CBD NOW, the UAE’s first digital-only bank targeting millennial and digitally connected customers, revealed its new identity during a press conference held Monday at the Bank’s Head Office.

Powered by Commercial Bank of Dubai, the new Bank will open its digital doors to customers in early 2017. CBD NOW will reinforce the Bank’s position as a digital pioneer in the region.

The Bank timed the launch of CBD Now last month during the UAE Innovation Week in keeping with the vision of the UAE government to develop innovation and drive client happiness.

Speaking at the press briefing, Murray Sims, GM Personal Banking Group at Commercial Bank of Dubai said: “Customer convenience and centricity lies at the heart of all our initiatives. Our clients’ needs are rapidly changing and they want to bank in the most convenient way. We seek to seamlessly integrate banking into our clients’ everyday lives so that banking becomes simpler, easier and personalized. CBD NOW offers a portal to a world of specialized financial services.

Commenting on the new brand, Walter Lironi, General Manager, Digital Banking and Transformation said: “CBD NOW is a new era of innovation that will reshape customers’ relationships with their bank. CBD NOW brand identity is unique and different, designed to appeal to digitally connected people particularly the millennial. The new brand represents innovation and passion and reflects our philosophy to offer a completely digital way of banking built around customers.”

Lironi added: “The new visual identity symbolizes a brand personality that aligns with our commitment to provide a tailored digital experience that is smart, simple and secure. CBD NOW will offer a series of specialized products, including current accounts, saving accounts, and credit cards. The brand celebrates the present by offering specialized products and added value lifestyle benefits to help customers better control their finances so they can love the moments in life.”

Talking about the “Co-founders” initiative, Stelios Michaelides, Head of Digital Banking said: “We are pleased to announce the start of our ‘Co-founders’ program that involves pioneering customers who provide input to building the bank of their dreams. We are building a bank that is different from the rest, and so we want our co-founders to get involved and participate in the creation and development of the new Bank. The CBD NOW co-founders will access a world of benefits and rewards that fit in with their lifestyles. The program will allow us to recognize our customers’ evolving needs and ensure they are financially healthier and happier.”

According to Michaelides, any UAE resident passionate about shaping the bank of the future can sign up for the co-founder program through the digital bank’s website: CBDNOW.ae.

Commenting on the new launch, Asem Fikree, Director of Systems and Operations, said: “Digital technology remains a key driver for the Bank’s customer-centric approach. We have designed CBD NOW using the best practices and latest technologies to offer our customers a simple, safe and secure banking experience. It is about leveraging world-class technology to deliver the future of banking today.”

As part of its digital transformation strategy, CBD has launched a series of innovative and first-to-market digital banking initiatives aimed at making banking simpler, efficient, and more personalized. Some of these key initiatives included real-time customer account sign up – both in-branch and online, a completely new customer experience for people moving to the UAE “movingtouae.ae”, as well as an advanced payments solutions to support corporate clients and Smart Government.