CBD and Etisalat have partnered to launch CBD-Smiles a new co-branded loyalty program. The program allows all UAE residents (including non-Etisalat customers, e.g. du and Virgin mobile customers as well) to enroll and earn Smiles points on everyday spends on their CBD Smiles Credit Card. These Smiles points can be redeemed seamlessly through the Smiles UAE mobile application, at hundreds of partner merchants across categories such as shopping, dining, entertainment, wellness, and travel. You can pay Etisalat bills, do a Wasel recharge, get fabulous Buy 1 Get 1 offers deals and discounts, convert Smiles to Etihad Guest Miles etc. You can even redeem Smiles for free rides on Careem!