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Personal Banking

Personal Banking

Commercial Bank of Dubai Consumer Banking manages the personal retail portfolio of accounts and is split into the following units:

  • Al Dana Wealth Management
  • Personal Banking
  • E-Banking
  • Product Management
  • Card Services Centre
  • Marketing and Corporate Communications
  • Market Intelligence and Customer feedback
  • Contact Centre

Al Dana Wealth Management is a programme exclusively tailored to suit the requirements of the bank's high net worth customers and provide them with a variety of innovative investment funds to manage their wealth and achieve their financial goals.

The new service is named after the most precious type of pearl found in the waters of the Arabian Gulf. Al Dana customers have exclusive and personalised current and other accounts as well as access to a dedicated Relationship Manager who personally attends to their financial needs.

Our Al Dana teams are made up of Centre Manager, Wealth Relationship Manager and Service Officers.

Personal Banking is responsible for sales of consumer products related to Personal and Personal Plus segments and the quality of customer services provided.

Electronic Banking looks after all CBD electronic channels (Online, SMS, ATM and Phone Banking). It takes advantage of new technology to service our customers and provides them with the high security ability to transact online at their convenience (in terms of timing, service and location).

Product Management develops new consumer banking products based on customer needs and requirements, manages on-going product campaigns and promotions to enhance sales and monitors competition products under the three main areas of Cards, Liabilities and Mortgages.

Card Services Centre's (CSC) role and responsibility is to manage and run payment card related business. CSC is also responsible for supporting branch customers applying for CBD payment cards. CSC's two core activities are Card Issuing and Merchant Acquiring (e-Commerce only), which includes, for example: application processing, authorisation, customer service, fraud monitoring and overall payment system reconciliation and settlement.

CBD Contact Centre is where calls are received in high volume to be handled by specialised call centre agents to service CBD's customers. At the same time the Contact Centre is not restricted to inbound calls but will also proactively conduct outbound calling to promote bank’s products and conduct quality service surveys. Our main objective is to deliver superior services to the bank’s customers through qualified and well-trained Agents and Representatives; this makes the Contact Centre a good source of future skilled and experienced Branch Customer Service staff.